U.S. and World Reveals
Customer Reveal
At our April 2009 customer event, over 100 leaders and industry experts representing corporate and government fleets were given a preview of the IDEA. The response was overwhelmingly positive. Impressed with the features incorporated into the IDEA, customers experienced for themselves how this vehicle can meet their fleet needs. And we could not have done it without them—listening to the voice of the customer was integral to our design and development process, and it is why we are delivering a transportation solution that really works for business.
- Customers were so impressed with the convertible office that some said they would like one for their own personal vehicle. Learn about the IDEA's convertible office...
- They confirmed that the three-foot side-door opening is great for loading items in the cargo area during quick applications. Learn more about the IDEA's cargo space...
- Our customers were most excited about the unprecedented fuel efficiency and the amount of money they will save by integrating the IDEA into their large fleets. Learn how much the IDEA will save a fleet customer...
Washington Reveal
A special briefing in Washington, D.C., held on April 21, 2009, allowed our nation's leaders to get a good look at the IDEA and learn how it supports our nation's move toward energy independence and the need to substantially reduce emissions. Lawmakers, corporate leaders, energy industry experts and Bright Automotive executives convened to discuss how a high-mileage transportation solution like the IDEA can contribute solutions to energy independence, job creation, economic challenges, and sustainability goals, including reduction of air pollution and CO2.
- Watch Senator Bahy's remarks during the IDEA reveal...
- Read Congressman Pence's comments on the IDEA reveal...
- Watch a video the reveal of the IDEA in DC...
- Watch speach from a Frito-Lay executive about Bright Automotive...
World Reveal - EVS24
Bright revealed the IDEA to the world at EVS24 in Stavanger, Norway on May 13-16, 2009. Thousands of participants from more than fifty countries attended this premier electric transportation exposition. Bright Automotive showcased the IDEA and its sustainable transportation solutions to many international customers, government officials and industry experts.