Who We Are
Bright Automotive is a symbol for change in the American automotive industry and a vital catalyst for our country's new economy. We are bringing tangible solutions to business in America, increasing our nation's energy independence and getting our economy back on the road to prosperity. Watch a video detailing Bright's mission...
Background
In January 2008, Bright Automotive launched from Colorado-based Rocky Mountain Institute (RMI) with the goal of building on the work of a consortium of organizations, including Alcoa, Google.org, Johnson Controls and the Turner Foundation. Together we mapped an automotive solution to tackle the challenges of our economy, air pollution and diminishing oil supplies. Watch a video interview describing Bright's background...
Enter: Bright Automotive
We are an American company comprised of automotive entrepreneurs, including some of the most experienced hybrid-electric vehicle and battery pack engineers in the industry. We created in less than 12 months what some automotive
companies take years to achieve: an all-new, efficient, plug-in hybrid electric
vehicle that customers want to buy and can afford. Our new concept vehicle is called the IDEA. Fleet leaders and industry experts were given a preview of the IDEA on April 8, 2009, at a customer reveal. The vehicle was in Washington, D.C., on April 21, 2009, for a special briefing with lawmakers, corporate leaders, energy industry experts and Bright Automotive executives. The IDEA and our battery pack solutions were then revealed to the world in May 2009 at the Electric Vehicle Symposium (EVS24) in Norway.
Production Plans
The promises of a brighter future are sooner rather than later. Bright Automotive is on target to begin mass production of the IDEA in 2012 at an annual rate of 50,000 units, creating more than 5,000 jobs.
Bright Solutions
We want our technological breakthroughs to shift the transportation sector toward efficient and economical solutions as soon as possible. That is why we are offering high-caliber automotive solutions to our customers. We are currently offering battery packs, PHEV and EV vehicle conversions, hybrid system development consulting and alternative powertrain modeling simulations. Learn more about Bright's Solutions...
Values
We are convinced the IDEA makes sense for the economy, energy independence and the environment. At Bright Automotive, these bigger goals motivate us every day and fuel our sense of urgency. Our work is focused on improving America and the entire planet, both now and for the future.